The evolving nature of the electric kettle market in Pakistan is also reflected in its expanding role as a gifting item. In recent years, there has been a noticeable trend of electric kettles being included as part of wedding gifts, housewarming presents, or corporate giveaways. As more people become aware of the benefits and functionalities of electric kettles, they have emerged as an ideal gift option for those looking for something both practical and modern. This has contributed to a rise in sales during peak gifting seasons like weddings or holidays, further diversifying the price points as consumers seek options that match their budget while offering something valuable to the recipient.
Looking ahead, the electric kettle market in Pakistan is expected to continue growing, driven by advances in technology, consumer preferences for multifunctionality, and a growing focus on convenience and efficiency. As more consumers demand versatile kettles with smart features, integrated filtration systems, and fast-boiling technology, manufacturers will need to continually innovate to meet these needs. The increasing popularity of e-commerce, coupled with seasonal sales, will also play a pivotal role in shaping pricing strategies and expanding access to a wider range of products. With all these trends, it’s clear that the electric kettle has cemented its place as a vital household appliance in Pakistan, and the future of this market is bound to bring even more innovation, affordability, and choice to consumers.In line with durability concerns, the rise of consumer preference for kettles that are easy to clean has had a direct impact on product pricing. Kettles that come with features such as removable bases, wide spouts, and anti-limescale filters are particularly appreciated for their low-maintenance designs. These features make it easier for consumers to clean the kettle and remove mineral buildup, which is especially important in areas with hard water. Kettles that are easier to maintain are often more expensive, but for those looking to extend the life of their appliance and reduce cleaning time, the added investment can be well worth it.
The competitive landscape in the electric kettle market has also encouraged local manufacturers to focus more on customer preferences and provide more value-driven options. Local brands such as Dawlance, PEL, and Orient have increasingly incorporated advanced features in their electric kettles, competing directly with international brands. By offering high-quality products at more affordable price points, these local brands have gained a significant market share in Pakistan. Many of these brands are now focusing on offering more diverse features, including quick-boil technology, better insulation, and improved safety mechanisms, which were previously associated mainly with higher-priced international brands. Their ability to offer high-performing kettles at a lower cost has made them a favorite among price-conscious consumers who still want reliable performance and added features.